Saul&Partners
Over twenty years ago marketing was very straightforward. There were not as many channels to reach the consumer, the main forms were TV, radio and print. Reaching the consumer on a wider scale was simply a matter of purchasing either airtime or ad space within the right markets. Continue reading
With the growth of digital data and the ever-growing tools to analyse it, it has resulted in a budding interest in the quite recent field of ‘Data Science’. An eclectic selection of organisations have begun to turn to these ‘Data Scientists’ in order to translate different amounts of data into insights which could potentially aid in business value.